DIY蛋糕活动方案

    一、活动主题：                                                                

    甜蜜暖冬、蛋糕diy                                                                

    二、活动目的：                                                                

    1、进行售楼处暖场活动，增加人气，营造氛围；    2、释放项目信息，强化价值点，增加入会人数。                                                                                                                                

    三、活动时间：                                                                

    2014年1月 12日9:30-16:30                                                                

    四、活动地点：     销售中心                                                                

    五、活动人员：                                                                

    意向老客户，由置业顾问进行电话邀约，并短信告知；     活动前推广带来的自然来访新客户；                                                                

    六、活动内容：                                                                

    蛋糕diy                                                                

    客户到访凭参与券领取蛋糕制作原材料，在蛋糕师傅的指导下，亲手制作蛋糕，体验动手的乐趣。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

    七、活动流程                                                                                                                                                                                                                                                                                                                                                                                                

    八、场地布置                                                                

    九、人员安排                                                                                                                                    

    十、活动物料及预算                                                                                                                                                                                                

    十一、置业顾问邀约说辞                                                                

    置业顾问：x先生/女士，您好，我是xxx置业顾问xxx，1月12日即本周日xxx将举行"甜蜜暖冬、蛋糕diy"活动！为了感谢您对项目的关注与厚爱，现诚挚邀请您带您的家人参加，请问您有时间吗？                                                                

    十二：本次活动推广   1、短信                                                                

    主题："甜蜜暖冬、蛋糕diy"                                                                

    形式：项目短信平台（针对意向老客户） 执行时间：活动前二天 2、活动前网络软文一篇    执行时间：活动前二天                                                                                                                                                                                                                                                                    

    3、活动后网络软文一篇    执行时间：活动后第一天                                                                                                                                

    xxxxx营销部                                                                                                                                

    2014-1-9篇二：蛋糕diy活动方案                                                                            

    "双节共享、diy烘焙糕点"活动方案                                                                                                                                

    一、活动主题：                                                                                                                                

    二、活动目的：                                                                

    1、进行展厅推广活动，增加人气，营造氛围；                                                                

    2、释放橱柜、衣柜、信息，强化价值点，增加意向人数。                                                                                                                                

    三、活动时间：                                                                

    2014年9月 27日9:30-16:30                                                                

    四、活动地点：     欧格威展厅                                                                

    五、活动人员：                                                                

    意向新，老客户，由导购进行电话邀约，并短信告知；     活动前推广带来的自然来访新客户；                                                                

    六、活动内容：                                                                

    diy                                                                

    客户到访凭参与券领取糕点制作原材料，在糕点师傅的指导下，亲手制作糕点，体验动手的乐趣。                                                                                                                                                                                                                                                                

    双节共享、diy亲手烘焙糕点                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

    page-1                                                                                                                                                                                                                                                                    

    八、场地布置                                                                                                                                

    page-2                                                                                                                                                                                                    

    九、人员安排                                                                                                                                                                                                

    十、活动物料及预算                                                                                                                                

    十一、家装顾问邀约说辞                                                                

    行"双节共共享、糕点diy"活动！为了感谢您对项目的关注与厚爱，现诚挚邀请您带您的家人参加，请问您有时间吗？                                                                

    十二：本次活动推广   1、短信                                                                

    主题："双节共享、糕点diy"                                                                

    形式：项目短信平台（针对意向新老客户） 执行时间：活动前二天 2、活动前网络软文一篇                                                                                                                                                                                                

    page-3                                                                                                                                

    销售：x先生/女士，您好，我是xxx家装顾问xxx，9月27日即本周六欧格威将举                                                                                                                                    

    执行时间：活动前二天 3、活动后网络软文一篇    执行时间：活动后第一天                                                                                                                                

    page-4篇三：diy蛋糕活动策划书                                                                            

    我的idea 我的diy蛋糕                                                                

    一、 活动目的                                                                

    自己动手，品尝自己做的蛋糕。增强学生的动手能力，丰富学生的课余生活。增进学生之间的交流。协调学生动手和团队合作能力，加强合作意识。                                                                                                                                

    二、 参与对象                                                                

    荆楚理工学院全体同学。                                                                                                                                

    三、 活动时间                                                                

    2011年3月11号下午19：30到21：30                                                                                                                                

    四、 活动地点；文园6栋学苑购物广场内                                                                                                                                

    五、 主办单位：经济与管理学院学生会体育部  社团部                                                                

    赞助方：艾尚烘焙diy蛋糕店；文园六栋购物广场                                                                

    六、 宣传策划                                                                

    1.分别制作2张喷绘和一张展板，喷绘分别贴于学苑购物广场和b-1教学楼门前。展板放于b-1教学楼门侧。                                                                

    2.并出2张横幅，内容为" 爱上diy，艾尚烘焙，爱上我的"非"                                                                                                                                    

    蛋糕 "分别与3月7日挂于学苑购物广场和b-1教学楼。                                                                

    3.体育部于3月6日进行进班宣传报名截止日期为3月9日，每                                                                

    班5人为一组，班级内报名人数多于5人的班级进行抽签，抽签盒由体育部制作。                                                                                                                                

    七、 活动过程                                                                

    1. 开场表演                                                                

    2.主持人开场介绍艾尚烘焙和diy的由来，同时由学生会成员向观众分发宣传单。                                                                

    3.选手入场。（会计1至8班的桌号依次为1至8，电商1至3班依次为9、10、11，物流1至4班分别为12、13、14、15，市场营销1至2班分别为16、17 ，幸运观众为18。）                                                                

    4.选出幸运观众，入场。                                                                

    5.20分钟内选手们自己构思diy图片，并阐述图片构思的来源。（穿插一个节目）                                                                

    6.播放艾尚烘焙的幻灯片，主持人介绍diy。                                                                

    7.主持人对观众进行采访。（问题例如：对diy的看法、如果自己能制作的话想设计一个什么样的蛋糕、蛋糕最想送给谁。）                                                                

    8.主持人根据宣传单对观众进行提问，回答正确的观众有机会获得由艾尚烘焙提供的打折卷一张。（问题例如：艾尚烘焙的地址、电话等。）                                                                

    9. 表演。                                                                                                                                    

    10.选手制作完蛋糕之后进行拉票，由该组的同学分发带笑脸的传单，每组选出一个模特进行走秀，展示该组蛋糕（模特可以不是队员，每组需要有人进行拉票）。                                                                

    11.观众投票，观众将手中的笑脸给自己支持的组。                                                                

    12.表演                                                                

    13.投票完成，评选出最有人气奖的蛋糕。                                                                

    13.现场的小惊喜生日party                                                                

    14．小寿星与参赛选手一起将将蛋糕分给观众品尝。                                                                

    15.主持人由本次的diy引出白色情人节，现场的情侣在3月14日凭艾尚烘焙传单经行diy创作可获得精美礼品一份。                                                                

    八、 所需物品                                                                

    1. 18个蛋糕，制作蛋糕过程中的奶油、一次性刀叉、盘子，关于艾尚烘焙介绍的幻灯片，制作蛋糕、布丁、巧克力、饼干的8至5折的打折卷，传单。（由艾尚烘焙提供）                                                                

    2. 抽签盒一个，横幅2张，喷绘3张，桌布20张咨询台一个，笔记本电脑一台，笔，纸。（由学生会提供）          (转载于:diy蛋糕活动方案)                                                                                                                      

    九、 奖项设置                                                                

    评选出：最具人气奖一名 依据制作出来的蛋糕的造型、创意、味                                                                

    道，获得观众投票最多的一组。                                                                

    奖  品：艾尚烘焙蛋糕diy打折卷一张。                                                                                                                                                                                                    

    十、 人员分配                                                                

    总 负 责；曾静                                                                

    负    责：欧阳森 邓昊旻、吴谄、宋礼玲  何星                                                                

    主 持 人：杨佩霖、郝陈丽                                                                

    现场秩序：何星                                                                

    陈亚威、江山、林保、周世建、柯稳、严丰（一个人                                                                

    负责三个桌子周边的秩序）                                                                

    现场布置：宋礼玲                                                                

    刘容含、贺足、陈雪、王静怡、白洁、夏琪                                                                

    传单分发：夏婵娟、刘薇                                                                

    咨 询 台：吴谄  余雪                                                                

    计算票数：宋礼玲 倪萍  王晓萍  汤金丹                                                                

    计    时：倪萍                                                                

    拍    照：余亮                                                                

    场后清洁：全体在场的学生会成员                                                                                                                                

    十一、注意事项                                                                

    1. 一切活动服从体育部安排。                                                                

    2. 注意现场安全问题，不能拿用具伤害他人。                                                                

    3. 门前三包，活动完后清洁桌子周围的清洁。                                                                

    4. 现场出现问题，不得私自处理，由体育部出面调解。                                                                                                                                    

    十二、活动经费                                                                

    蛋糕以及配料       8寸       18个             1284元 蛋糕材料费                    18个             300元 横幅               8米       2条               元 喷绘                          3张              41元 打折劵                        50张             17元 一次性桌布及手套              若干              20元                                                                

    总计：1726元（其中1284元，由赞助方出，442元                                                                

    由学院出）                                                                                                                                

    经济与管理学院学生会                                         体育部  社团部                                         2011年3月5日篇四：蛋糕diy活动策划书                                                                                                                                            

    南方医科大学青年志愿者协会                                                                

    浓情五月天 感恩母亲节                                                                

    亲子活动策划书                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

    一、活动主题----------------------------------------1                                                                

    二、主办单位----------------------------------------1                                                                

    三、协办单位----------------------------------------1                                                                

    四、活动时间----------------------------------------1                                                                

    五、活动地点----------------------------------------1                                                                

    六、活动对象----------------------------------------1                                                                

    七、活动背景----------------------------------------1                                                                

    八、活动目的----------------------------------------1                                                                

    九、活动具体安排------------------------------------2                                                                

    1、前期准备--------------------------------------2                                                                

    2、宣传------------------------------------------2                                                                

    3、活动期间--------------------------------------3                                                                

    4、活动后期--------------------------------------4                                                                

    5、经费预算--------------------------------------4                                                                

    6、注意事项--------------------------------------6                                                                

    十、附录--------------------------------------------7                                                                                                                                                                                                    

    活动主题  浓情五月天 感恩母亲节                                                                

    主办单位  南方医科大学校团委  校青年志愿者协会                                                                

    协办单位  各学院青年志愿者服务队                                                                

    活动时间  2010年5月9日                                                                

    活动地点  沃尔玛购物广场顺德东乐路分店                                                                

    母爱--人间最神圣的情愫，最真诚的心音，最拙朴的思想。人生一世，有谁能不被这种伟大的感情所温暖？有谁能不被这种伟大的情感所包围？又有谁能不被这种伟大的情感所浸润？                                                                

    年年母亲节，岁岁敬母亲。母亲给了我的生命，母亲呵护我成长，母亲给了我一个阳光灿烂的世界。我们要用自己的心孝敬母亲，爱戴母亲、报答母亲。在母亲节这光辉的日子里，让我们用心去祝愿，真挚地祝愿：祝愿我们伟大的母亲，节日快乐，健康长寿！                                                                

    活动目的                                                                

    通过组织开展母亲节感恩活动，表达社会对母亲的关注，歌颂和赞扬母爱的伟大；弘扬孝敬父母、珍视亲情的传统美德，引导孩子们从理解、关心父母开始，培养感恩的心，学会关爱他人，尊敬师长，与他人和谐共处的能力；并从系列体验活动中，培养孩子们对家庭、对父母、                                                                                                                                    

    对亲人有热爱、有责任、愿奉献的良好情感，为孩子们提供一个表达感恩之情的机会，在锻炼孩子们动手动脑能力的同时，增进父母与子女之间的亲子情；传承华厦美德--孝，演绎华厦灵魂--爱，撰写国华美德--传华厦之文明。                                                                

    活动具体安排                                                                

    一 、前期准备                                                                

    1、4月20日与学校相关负责部门取得联系，言明此次活动的目的及意义所在，并获得其支持，办理相关证明。         团 外联部                                                                

    2、4月24日制作宣传海报、视频，做好母亲节留言展板的设计，宣传浓情五月天感恩母亲节活动之蛋糕diy活动。            宣传部                                                                

    3、5月5日招收志愿者（2人/组*6组），并对志愿者的信息（学院、专业、联系方式等）进行统筹整理。                    外联部                                                                

    4、5月6日下午召集所有志愿者进行一个动员大会，说明活动的目的与意义，活动细节，注意事项等。               团 学习部                                                                

    5、联系启聪启智学校，招收学校内亲子或师生参赛者（2人/组*6组），言明此次活动的目的及意义所在，并获得其支持。       外联部                                                                

    6、策划整个活动，计算经费。                        实践部                                                                

    二、宣传                                                                

    1、5月5日于学校饭堂门口对活动进行前期宣传，安排人员派发传单并向有疑问的学生解答相关事宜的同时招收志愿者。                                                                

    宣传部 外联部 实践部                                                                

    2、5月5日在每栋宿舍楼下、教学楼、青协板报栏及饭堂门口等                                                                                                                                    

    处粘贴海报。                                            宣传部                                                                

    3、5月5日利用课间时间在学校的各教室、参赛者与志愿者招募现场播放活动宣传ppt、视频。                            宣传部                                                                

    4. 5月1-6日于沃尔玛购物广场门前设报名点(招收居民参赛者，2人/组*8组)，并接受社区居民对活动细节的咨询。并在沃尔玛购物广场与居住小区外派发本次活动的宣传单，详细陈述活动细节。（由沃尔玛人员负责）                                                                

    三、活动期间                                                                

    1、5月1-9日在沃尔玛购物广场摆放两个母亲节留言板供顾客留言。（由沃尔玛人员负责）                                                                

    2、5月9日下午一点，志愿者到达沃尔玛购物广场门口与由沃尔玛相关工作人员做好活动前准备，把留言展板置于舞台两侧、准备并检查活动所需硬件，确保活动顺利进行。               实践部 秘书部                                                                

    3、活动开始时间为5月9日下午三点，五点结束活动。                                                                

    具体安排如下：                                                                

    （1）播放音乐，为现场制造气氛，带动群众的积极性，为活动开始做准备。                                                                

    （2）主持人宣布"浓情五月天感恩母亲节"活动开始。                                                                

    （3）沃尔玛购物广场嘉宾的上台发言。                                                                

    （4）第一环节：浓情五月天感恩母亲节活动之蛋糕diy活动开始。                                                                

    （5）第二环节：浓情五月天感恩母亲节活动之亲子游戏                     ①"齐齐"呼啦圈（15分钟）篇五：售楼部蛋糕diy暖场活动方案                                                                            

    "缤纷周末，爱美食更爱生活"蛋糕diy活动方案                                                                                                                                

    一、活动主题："缤纷周末，爱美食更爱生活"蛋糕diy体验活动                                                                

    二、活动目的：                                                                

    1、通过举行售楼处暖场活动，提高客户来访量，增加人气，延长客户在案                                                                

    场逗留时间，营造火热的销售氛围；释放正商城项目信息，强化价值点，有效的传递给诚意客户，提高成交率。 2、在目标客户圈层中形成影响，促使口碑传播；为项目后续产品推售积累                                                                

    意向客户；维系老业主关系；为项目"老带新"活动提供支持； 三、活动时间：2014年11月14日09:00-17:00  四、活动地点：销售中心 五、活动人员：                                                                

    意向老客户，由置业顾问进行电话邀约，并短信告知；活动前推广带来的自然来访新客户； 六、活动内容：                                                                

    每一位到访客户凭《活动参与券》可品尝现场蛋糕师制作的美味蛋糕；并可领取蛋糕制作原材料一份，在蛋糕师傅的指导下，亲手制作蛋糕，体验动手的乐趣。