
In the Internet era, the network has brought about influence on people's lives in all aspects. Among various media, the force and influence of the network on college students is self-evident, which directly affects the establishment of college students' outlook on life and values. Webcast is a new type of highly interactive video entertainment.
At present, China's online live broadcast platform is developing very rapidly, with a large number of platforms and users. Some large-scale live broadcast platforms have even reached 6 million to 7 million online people in peak hours every day, and the number of rooms can easily exceed 4000. Webcast is becoming the latest phenomenon in the Internet industry. At the same time, the author made a survey on the extent of college students' participation in online live broadcast.
The results show that 84.3% of the college students who participated in the survey will watch webcast, 63.2% of whom watch it occasionally, while 21.1% watch it regularly. Only 15.8% of all people never watch webcast, and 38.2% of them have been webcast hosts. These data show that webcast is closely related to college students' life, and it is one of the communication and leisure ways that college students are easy to accept and favor. Through the webcast platform. College students will be exposed to a variety of world outlook, outlook on life, and values. These ideologies will exert a subtle and far-reaching influence on college students' attitude towards life, values, and aesthetic concepts.
As college students are in an important stage of life development, their world outlook, outlook on life and values are gradually becoming mature. At this stage, college students are very active in thinking and are more likely to accept new things. If they are exposed to excellent live webcast during this period, it will play a positive role in guiding the growth of college students. It will play a positive role in promoting college students to form correct world outlook, outlook on life and values.
