Passage 1
One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; signals to us from the roadside billboards all day and flashes messages us in colored lights all night.
Advertising has been among England’s biggest growth industries since the war, Perhaps the reason is that advertising saves the manufacturers from having to think about the customers. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find 11 ways of making it appeal to purchasers after they have finished it, by pretending that it confers status, or attracts love, or signifies manliness.
Other manufactures find advertising saves them from changing products. And manufacturers hate change. The ideal product is one which goes on unchanged for ever,. If, therefore, for one reason or another, some alteration seems call for –how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
1. Which of the following can best describes the author’s attitude toward modern advertising?
a. indifference b. shocked c. disapproving d. approving
2.According to the author, which is NOT the designer’s chief concern when he designs a product?
a. stress factors b. man-hours
c. machine tolerances d. customer-appeal
3. It is stated in the passage that those responsible for giving a product customer-appeal are _______.
a. customers b. designers
c. advertisers d. manufacturers
4. According to the author, when some changes in a product is necessary, a manufacturer will choose to _____.
a. lower the product cost b. hire a better designer
c. improve its quality d. alter its image
5. The best title for the passage might be?
a. Advertising Since the War
b. Advertising and Manufacturers
c. Advertising-England’s Biggest Industry
d. Advertising and Purchasers
Passage 2
Honda Motor Co., Japan’s second largest car maker, yesterday confirmed it is to replace a defective part in about 31,000 of is popular Accord models in China, which could potentially emit harmful gas.
A spokeswoman from Guangzhou Honda, the company’s joint venture in South China’s Guangdong province, said Honda has decided to replace the defective part at no charge at any of its 160 authorized sales outlets until September 10.
The defect centers on a rubber exhaust connector in the engine which could shrink in could weather and then loosen when the car accelerates or is driven over a rough surface. The defect does not affect the car’ s performance but could cause pollution, the speaks woman said, adding the recall is part of Honda’s commitment to environmental awareness. The recall covers the 2 and 2.4 liter Accord sedans built at the Guangzhou plan between January 15 and June 17 this year. Honda had announced the recall of 29,494 Accords in Japan last week, citing a similar defect.
Honda has been one of the more successful of several firms competing for a piece of China’ s booming car market, thanks largely to the popularity of the Accord.
Guangzhou Honda, a joint venture of Honda and Hongkong-listed Denway Motors, sold 47, 863 new and used Accords in the first seven months of 2003. The defect has prompted five complaints in Japan but none so far in China, the spokeswoman said. No accident has been reported in either country. “No mechanism in China requires the recall of cars as it does in Japan, but Honda decided to replace the rubber connector in order to provide the same service to Chinese customers.” The spokeswoman said.
6. The defective part of Accord models is recalled by Honda for fear of_____.
a. environmental pollution
b. road accidents
c. complaints from consumers
d. popularity under threat
7. Which of the following is true?
a. The defect will affect the performance .
b. The recall is the evidence of Honda’s commitment to users
c. Not all Accord models produced so far are on the list of recall
d. The recall of 29,494 Accords was announced in Japan last week after an accident happed.
8. All the following serves as a good climate for Honda’s products in China except __________.
a. a booming market
b. the popularity of the car.
c. the credit Honda has enjoyed
d. its low price but high quality
9. Which of the following is most similar to the word “outlet”(Para. 2) in meaning?
a. dealer b. release c. way d. tunnel
10. What is the best title of the passage?
a. Defective Part to Be Replaced Free
b. Honda’s Commitment to Environmental Awareness
c. Both Japanese and Chinese Users Are on the same Boat.
d. The Way to Success
Passage 3
Would you quit your job if you didn’t need the money? In a 1990 a poll by the Gallup Organization, many people said quitting work was an important reason to be rich. Yet, researchers find that work is one of the life’s chief satisfaction for people.
Consider W. Berry Fowler. Started a tutoring company that became so successful he was able to sell out and retire in 1987-a multimillionaire at 40. He bought a 50-foot cabin cruiser(游艇) and a house in Hawaii, and busied himself vacationing.
But after five years of perpetual vacation. Fowler began to miss the challenges of work. So in 1992 he bought a fitness chain for children and now spends 75 hours a week immersed in balance sheets (资产负载表) and staff meetings. “ My best days on the golf course weren’t half as much fun as a good day at the office,” he says.
A job, studies show, is more than a paycheck. Doing something well can increase confidence and self-worth. When sociologist H. Ray Kaplan surveyed 139 lottery millionaires, he discovered 60 % continued working at least a year after they’d won. If jobs are so important, wouldn’t salary size be a gauge job satisfaction? Americans think so. A survey conducted last year by Roper Starch Worldwide, Inc., found that almost 70% of the respondents said they would be happier if their families had twice as much household income. Yet studies show that job satisfaction comes less from how much people earn than from the challenge of their jobs and the control they are able to exert. Work that doesn’t engage a person will never seem rewarding, no matter how lucrative it becomes.
11. The reason why W. Berry Fowler sold out and retired in 1987 was most probably that_____.
a. he considered his work too boring for him to bear any longer.
b. he was eager to spend his days on the golf course.
c. he had become rich enough to enjoy the rest of his life without having to work.
d. he was too old to work in a tutoring company.
12. Studies show that __________.
a. people seldom work once they millionaire.
b. people derive great satisfaction from the challenges of work.
c. people are bound to be happy if they receive a high salary.
d. people regard difficult work as undesirable
13. The word immersed (Para. 3), could best be replaced by _____.
a. completely covered b. totally exhausted
c. thoroughly soaked d. deeply absorbed
14. Which of the following statements is TRUE?
a. Fowler found working more enjoyable than vacationing.
b. Less than half of the lottery millionaires missed the challenges of work.
c. 30% of Americans disregard salary size as important.
d. Most people value their pay above anything else.
15. It can be inferred from the passage that _______.
a. quitting work is a reflection of the fundamental human urge to be free.
b. lucrative work is the only source of human satisfaction.
c. conquering tough work is a satisfying experience.
d. seemingly rewarding work will never be lucrative.
Copyright © 2019-2025 51dongshi.net 版权所有
违法及侵权请联系：TEL:177 7030 7066 E-MAIL:11247931@qq.com 本站由北京市万商天勤律师事务所王兴未律师提供法律服务
