服装店英文广告词

                                                                                                                                            北京服装学院

                                                                                                                                服装英语广告翻译研究论文

                                                                                                                                题 目：服装广告翻译方法研究

                                                                                                                                学    号：   201013060109

                                                                                                                                姓    名：     苏旭

                                                                                                                                系    别：    外语系

                                                                                                                                专业班级：     10601

                                                                                                                                2012年  2月  23日

                                                                                                                                                                                                                                                                    摘   要 ....................................................................................................... 1

                                                                一．功能翻译理论与广告的翻译 ............................................................ 2

                                                                二．服装广告语的翻译方法 .................................................................... 2

                                                                （一）直译法............................................................................................. 2

                                                                （二）意译法............................................................................................. 3

                                                                （三）变通法............................................................................................. 3

                                                                （四）弥补法............................................................................................. 3

                                                                三．服装广告语的修辞特点 .................................................................... 3

                                                                （一）figures of speech  比喻 ............................................................... 3

                                                                （二）personification  拟人 .................................................................... 4

                                                                （三）repetition 反复 .............................................................................. 5

                                                                (四) parody 仿拟 ..................................................................................... 5

                                                                （五）rhymes 押韵 ................................................................................. 5

                                                                （六）hyperbole  夸张 ............................................................................ 6

                                                                结束语 ......................................................................................................... 7

                                                                参考文献（引用） .................................................................................... 8

                                                                                                                                    广告作为传播的一种工具，它有很强的目的性。而在用词，句式，修辞等形式方面具有其特有的一些标志与特点。而在翻译的时候，我们要在广告有句式与语义方面尤其注意翻译方法，广告语或者在句子形式上很有特点，或者在句义表达方面很有特点。我搜集了50个知名服饰品牌的广告语。这篇论文，将以这50个知名服饰品牌的广告语为例，简略地阐述一下服饰广告语的部分翻译方法。

                                                                关键词：广告语，传播，特点，服饰品牌，翻译方法

                                                                                                                                                                                                    美国广告协会（american association of advertising agency）对广告的定义是：广告是可贵的大众传播，其最终目的是传递情报，改变人们对于广告商品的态度，诱发其行动而使广告主得到利益。

                                                                一．功能翻译理论与广告的翻译

                                                                英语广告语言具有特定的内涵和外延，其遣词造句别具一格匠心独运，具有很强的应用性。因而广告英语翻译不应是普通意义上的忠实与对等，应以实现译文的“功能”和“目的”为中心。这里，我们要引出一种对广告与翻译很有指导作用的翻译理论——功能翻译理论。功能派翻译理论。其创始人是赖斯(k.reiss)。功能翻译理论强调修辞形式等同和功能等值的一致性，修辞是手段，是形式；功能是修辞产生的结果或达到的目的，是内容的总和。就广告而言，现代快节奏的生活使广告的瞬间功能显得尤为重要。若想在短短的几秒内抓住消费者的视线，就必须用最少的言语传递出最多的信息，既通俗易懂，新颖独特，又能惜墨如金，言简意赅。可以说，一个能迅速吸引潜在消费者注意力的广告标语是广告成功的基石，而一则成功的广告又是品牌产品赢得国际市场的关键之一。由于英汉两种语言和文化的巨大差异，很多词汇所包含的褒贬、内涵外延、情感联想与原文会有很大的不同。在此情形之下，就应以功能翻译理论为基础，灵活采用多种翻译方法，以最精炼的语言表达出广告中最重要的信息，体现整篇广告的创意，并且要极具鼓动性、诱导性，激发购买欲。在修辞方面，运用修辞手法是写出新颖奇妙广告标语的一种有效方式。为了给受众留下深刻的印象，取得事半功倍的效果。

                                                                二．服装广告语的翻译方法

                                                                （一）直译法：对可译的辞格，尽可能直译，即保留原文句子结构和修辞，努力再现其形式、内容和风格。

                                                                在功能等值的原则下，语码的语义意义能产生等值的语境效果时，应“直说还它直说，比喻还它比喻，在消除语言上的差异的同时，保留了言语上的差异。即用符合译语规范和习惯和对等语再现原文的全部意义。

                                                                在我搜集的50个服饰广告语中，有31个广告语用的是直译翻译方法。

                                                                                                                                    （二）意译法：对难译的辞格，尽可能加工，使人们更容易理解并记住。如果采用直译法，读者无法接受，这时只好牺牲原文的某些文化特色，结合上下文进行意译，以保持原作内容的完整性。

                                                                在我搜集的50个服饰广告语中，有11个广告语用的是意译翻译方法。

                                                                （三）变通法：由于语言和文化的差异,同样的比喻形象在不同国家人民的心中可能会有不同的联想。翻译时，应采用译文语言中与原文意境相似，实现与原文的功能对等。

                                                                在我搜集的50个服饰广告语中，有2个广告语用的是变通翻译方法。

                                                                （四）弥补法：对不能译的辞格，尽可能补救。属此范围的一般是在文字、字音、词汇、词的结构、词的缩减、词义更换、字的排列等方面做文章的辞格，如头韵、联边、回文、镶字、仿词等。对原文中无法传达到译文中去的这类修辞特点可采用不同策略：对那些内容重要非译不可的可通过换格、加重语气、加上脚注等办法补救；对那些与原作思想力度和情节发展无重大关系的修辞格，干脆不译，只做简短说明，让不懂原文的人领悟到原文修辞的妙处。

                                                                在我搜集的50个服饰广告语中，有8个广告语用的是弥补翻译方法。

                                                                在功能翻译理论中，翻译方法还有很多种。本文只是根据搜索的50个服饰广告语进行了小范围的归总。而且，因为变通法，弥补法与意译法的本质是共同的，它们只是又进行了细化的区分，所以也可以把变通法，弥补法归为意译法。

                                                                三．服装广告语的修辞特点

                                                                修辞于服饰广告语就像衣服于人，耀眼夺目，令人印象深刻，首先是通过一身华丽的外表来获得人们第一感官的青睐。而当我们对服饰广告语进行翻译的时候，不同形式的广告语，有不同的翻译方法。我们来列举几个例子看一看。

                                                                （一）figures of speech  比喻

                                                                比喻是广告英语中常见的主要修辞格之一，包括明喻（simile）和隐喻（metaphor)。比喻可以化抽象为形象，化陌生为熟悉，化平淡为生动。 翻译方法：直译法

篇二：服装店常用广告词广告语

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篇三：英文广告语

                                                                            1. pepsi: generation next

                                                                                                                                百事：新的一代

                                                                                                                                2．obey your thirst．

                                                                                                                                服从你的渴望。（雪碧）

                                                                                                                                3. maxwell: good to the last drop

                                                                                                                                麦氏咖啡：滴滴香浓，意犹未尽。

                                                                                                                                4. take time to indulge．

                                                                                                                                尽情享受吧！（雀巢冰激凌）

                                                                                                                                5. the taste is great.

                                                                                                                                味道好极了。（雀巢咖啡）

                                                                                                                                6. seven-up: fresh-up with seven-up

                                                                                                                                七喜：提神醒脑，喝七喜。

                                                                                                                                7. coca-cola: things go better with coca-cola.

                                                                                                                                可口可乐：饮可口可乐，万事如意。

                                                                                                                                8. heineken: as natural as rain

                                                                                                                                -- 喜力广告词

                                                                                                                                9. to me，the past is black and white，but the future is always color．

                                                                                                                                对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒）

                                                                                                                                10. remy martin xo  exclusively fine champagne cognac.(remy martin xo ad.)

                                                                人头马一开，好事自然来

                                                                11. crest toothpaste: behind that healthy smile, theres a crest kid.

                                                                                                                                佳洁士牙膏：健康笑容来自佳洁士

                                                                                                                                12. levis: quality never goes out of style.

                                                                                                                                    列维斯（牛仔服装）：质量与风格共存。

                                                                                                                                13. radar: mosquito bye bye bye.

                                                                                                                                雷达牌驱虫剂：蚊子杀杀杀。

                                                                                                                                14. omega: the sign of excellence.

                                                                                                                                欧米茄：凝聚典雅。

                                                                                                                                15. swatch: time is what you make of it.

                                                                                                                                斯沃奇手表：天长地久

                                                                                                                                16. kodak: a kodak moment

                                                                                                                                柯达相纸/胶卷：就在柯达一刻

                                                                                                                                17. olympus: focus on life

                                                                                                                                奥林巴斯：瞄准生活。

                                                                                                                                18．the new digital era．

                                                                                                                                数码新时代。（索尼影碟机）

                                                                                                                                19．we lead． others copy．

                                                                                                                                我们领先，他人仿效。（理光复印机）

                                                                                                                                20．impossible made possible．

                                                                                                                                使不可能变为可能。（佳能打印机）

                                                                                                                                21. intelligence everywhere.

                                                                                                                                智慧演绎，无处不在。（摩托罗拉手机）

                                                                                                                                22. ericsson: make yourself heard.

                                                                                                                                爱立信：理解就是沟通。

                                                                                                                                23. nokia: connecting people

                                                                                                                                    诺基亚：科技以人为本。

                                                                                                                                24. philips: lets make things better.

                                                                                                                                让我们做得更好。（飞利浦）

                                                                                                                                25. feel the new space.

                                                                                                                                感受新境界。（三星电子）

                                                                                                                                26. take toshiba, take the world.

                                                                                                                                拥有东芝，拥有世界。（东芝电子）

                                                                                                                                27. intel pentium: intel inside

                                                                                                                                英特尔奔腾：给电脑一颗奔腾的“芯”。

                                                                                                                                28. apple/macintosh: kids cant wait

                                                                                                                                苹果公司：不尝不知道，苹果真奇妙。

                                                                                                                                太阳微系统公司：我们就是网络。

                                                                                                                                30. no business too small, no problem too big.

                                                                                                                                没有不做的小生意，没有解决不了的大问题。（ibm公司）

                                                                31. never stop thinking!

                                                                                                                                (探索未来，永无止境!) 英飞凌科技公司

                                                                                                                                32. honda: for the road ahead

                                                                                                                                本田：康庄大道

                                                                                                                                33. poetry in motion， dancing close to me．

                                                                                                                                动态的诗，向我舞近。（丰田汽车）

                                                                                                                                34. where there is a way for car there is a toyota. (toyota ad.)

                                                                                                                                    车到山前必有路，有路必有丰田车

                                                                                                                                35. lexus: the relentless pursuit of perfection

                                                                                                                                凌志汽车：追求完美永无止境

                                                                                                                                36. audi: we cant forge ahead by sticking to existing roads.

                                                                奥迪汽车：开拓进取，来源于勇于创新。

                                                                37. ford: familiarity breeds contempt.

                                                                                                                                亲不敬，熟生厌。\\ ford

                                                                                                                                38. rejoice: start ahead

                                                                                                                                飘柔：成功之路，从头开始。

                                                                                                                                39. de bierres: a diamond lasts forever.

                                                                                                                                (第比尔斯)钻石恒久远，一颗永流传。（珠宝公司）

                                                                40. ask for more.

                                                                                                                                渴望无限。（百事流行鞋）

                                                                                                                                41. just do it.

                                                                                                                                只管去做。（耐克运动鞋）

                                                                光临风韵之境——万宝路世界。（万宝路香烟）

篇四：经典服装品牌广告词

                                                                            服装品牌广告词

                                                                1、美丽从这里开始。

                                                                2、我们的服饰会带给您充足的自信！

                                                                3、我服我装

                                                                4、不用石榴裙，一样让你拜倒！

                                                                5、待君久不至，续衣缘而来。

                                                                6、让你个性继续张扬。

                                                                7、简明朴素又潇洒轻逸的服装。

                                                                8、柔软的全棉内衣----舒适的当然选择。

                                                                9、色泽高雅，魅力十足。

                                                                10、适合大众，价廉物美。

                                                                                                                                11、富于伸缩，胖瘦皆宜。

                                                                12、简单朴实，运动服装。

                                                                13、办公窒的年轻人，你的时髦装扮应朝那个方向走?

                                                                14、木棉的质料，触感柔适，加上迷人的刺绣，更显绝代风姿！

                                                                15、使你更修长纤细！

                                                                16、曲线玲珑，极具小家碧玉的端庄！

                                                                17、棉麻衫令您好拥有凉爽的触觉感受！

                                                                18、自然柔和的美感，仿佛戴上神秘的面纱！

                                                                19、轻盈、柔和、大方的款式，展示出你个人的风格！

                                                                                                                                    20、新一个自己，欧洲风尚！

                                                                                                                                21、百变姿彩

                                                                22、一切事情从头到脚都应协调一致，永辉服装

                                                                23、个性风格的典范，更显您的风度！

                                                                24、睡衣 ：温柔多情的夜，甜蜜温馨的梦

                                                                25、重塑你童年时代的妈妈！

                                                                26、超前享受，率领潮流！

                                                                27、让你成为情人眼里的西施！

                                                                28、货比众家，方知“永辉”最佳！

                                                                29、当一回王子，轻松潇洒！

                                                                30、爱，就是奉献！

                                                                                                                                31、把世界的色彩带给您！

                                                                32 创造流行，展示潇洒豪情之气概！

                                                                33、从容地来，潇洒地去！

                                                                34、潇洒随意，风格独特！

                                                                35、弘扬男士精品，一展男士风采！

                                                                36、展现你高贵典雅的风情！

                                                                37、来我们这儿，你就会真正知晓女人的心。

                                                                38、睡衣：温柔多情的夜，甜蜜温馨的梦。

                                                                40、镜子将不再嘲笑你。

                                                                                                                                                                                                    41、男人就应该对自己狠一点！

                                                                42、多则惑，少则明，简约不简单！

                                                                43、男人简单就好！

                                                                44、一次的选择，一生的眷恋！

                                                                45、尽情做女人。

                                                                46、人生之路，童装起步。

                                                                47、一戴添娇：内衣

                                                                48、由美丽的姑娘们做成的美丽内衣——为了让所有的姑娘更加美丽

                                                                49、穿柔和女鞋，闯强硬世界。 （女鞋 ）

                                                                50、千里之行，始于足下。（双星牌鞋）

                                                                                                                                51、别怕与众不同。

                                                                52、把精彩留给自己！（李宁）

                                                                53、一切皆有可能。（李宁）

                                                                54、我选择，我喜欢！（安踏）

                                                                55、陪你走到天荒地老。（老皇宝鞋业 ）

                                                                56、坚持一步一个精彩。（明泰鞋业 ）

                                                                57、多一份随意，多一份陶醉。

                                                                60、因百变而美丽！（百丽 ）

                                                                                                                                61、飞一般的感觉。（特步 ）

                                                                                                                                    62、梦想是走出来的。（奥康）

                                                                63、心无界，路无限。（千里马）

                                                                、我酷我行，创造未来。（公牛世家 ）

                                                                67、看上去像双跳舞鞋，穿起来却似运动鞋。

                                                                68、走吧。穿上舒适的运动鞋，去享受美丽的风光

                                                                69、鞋子：一切为行动中的青年人。

                                                                70、你的脚下踩着永辉的骄傲。

                                                                                                                                71、会穿不下，但不会穿破。（童鞋）

                                                                72、你总是比别人先迈一步。

                                                                73、为新鞋赋予旧鞋的感觉。

                                                                74、他使你将走路视为乐趣。

                                                                75、步步都精彩。

                                                                76、如此柔软，十个女人九个爱。

                                                                77、箱包：一路上人们都会对你另眼相待。

                                                                78、配对设计，倍显尊贵。

                                                                79、时尚优雅典范，

篇五：服装促销广告语大全

                                                                            服装促销广告语大全

                                                                                                                                发布日期：2011-04-19

                                                                                                                                众所周知，促销作为服装营销中的一大利器不可缺少。而在促销的过程中，广告语的选择也是决定其输赢的因素之一。今天世界工厂网小编为各位服装营销商搜集了n 条服装促销广告语，希望能对您的广告语选择中起到一定的参考。

                                                                李宁广告语：一切皆有可能。

                                                                耐克(nike)广告语：不妨一试.

                                                                adidas 广告语，阿迪达斯广告语：阿迪达斯牌运动服：走遍世界,我只看中阿迪 达斯

                                                                杉杉西服广告语：杉杉西服，不要太潇洒

                                                                意大利摩登服装广告语：从容地来,潇洒地去! 摩登精品,全新感受,身份象征! 爽!帅! 意大利摩登服装

                                                                吕宋------更显您的风度! 吕宋牌服装

                                                                兰薇儿------温柔多情的夜，甜蜜温馨的梦。