1. Barberry is a luxury brand with a British traditional style, offering a range of products across various levels.
2. The brand has a broad market positioning, appealing to consumers of all age groups and genders.
3. In Chinese, Barberry is commonly referred to as巴宝莉, and sometimes also as博柏利 – these are the translations of its brand name.
4. Since its establishment in 1856, Barberry has become a royal-approved product and is renowned for its British traditional style and elegant designs.
5. Historically, Barberry has specialized in producing trench coats, umbrellas, and silk scarves as its core products.
6. Today, Barberry emphasizes its British traditional and noble design, winning the love of many consumers and maintaining its timeless brand status.
7. According to the "2018 World's Best Brands" released by World Brand Lab in December 2018, Barberry ranked 224th.
8. In October 2019, according to the Global Brands Top 100 released by Interbrand, Barberry ranked 96th.
