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Longines operates in the mid-to-high-end market, ranking as a second-tier, second-class watch brand, positioning itself similarly to brands like Rado and MVMT. Established in 1832 in Switzerland's Solothurn, the brand has consistently embraced tradition, elegance, and superior performance, which have become the core of its exquisite watchmaking craftsmanship. Longines is not only a timer for world championships but also a partner of the International Equestrian Federation. It boasts a long and illustrious history, with its elegant timepieces enjoying a global reputation. Additionally, the brand is recognized as one of the world's leading watch manufacturers.