1. Yeezy is a brand in its own right, associated with Adidas and helmed by the renowned designer Kanye West as its creative director.
2. The AIR YEEZY sneaker is a fusion of Kanye West's creative passion and Nike's innovative design and performance technology. This shoe has been tested and refined worldwide through stage performances, blending classic elements with a challenge to tradition, resulting in a unique new product that only Nike SPORTSWEAR can deliver.
3. With Kanye West's vibrant presence both on stage and in everyday life, the design philosophy of the AIR YEEZY is to provide continuous support and protection. During its development, the design team was dedicated to ensuring the shoe's ultimate comfort, featuring an embossed ankle collar with granular support and additional padding for comfort.
4. The AIR YEEZY is equipped with a thick insole, a forefoot support band, and an original functional lacing system. While the shoe utilizes the manufacturing technique from Nike's AIR ASSAULT in 1987, it replaces the original PU material with ethylene-vinyl acetate (EVA) to enhance the shoe's performance and comfort. The careful combination of these design details is intended to ensure Kanye West experiences consistent softness and comfort during his performances.
