1. Many consumers are baffled by the high cost of Vans footwear.
2. In reality, as a brand synonymous with action sports and streetwear culture, Vans' pricing in the Chinese market is relatively fair.
3. Nonetheless, not all consumers find the prices acceptable.
4. It's a well-known fact that brand equity often leads to premium pricing on products.
5. When inquiring about the reasons behind the high cost of Vans shoes, I often use a simple analogy to illustrate the point.
6. In China, counterfeit Vans, that are nearly identical in function and materials, are typically priced between 50 to 100 RMB yuan.
7. These knockoffs never exceed 300 RMB yuan in price, demonstrating the disparity in cost.
8. This logic applies to the rationale behind product pricing: purchasing the expensive original rather than the low-cost knockoff helps avoid others questioning your taste and judgment.
