Goals Worksheet(目标工作表)
Business Goals(业务目标)
(Fill in the blanks. Use as many or as few spaces as you need.)
业务的总体目标是什么
Primary Goal 主要目标 | 获取用户电话,咨询 |
Additional Goal 其他目标 | 推广医院,通过网站了解医院 |
Additional Goal | |
Additional Goal | |
Additional Goal |
(Check all items below that exist on your website or are future goals for the site.)
网站的功能是什么?
This is included on my website now.已有功能 | This is a goal for the site in the future.未来应有的功能 | Rating(评分) (Excellent很好/ Good好/Fair一般/ Poor不好) | |
Corporate history, news, and press releases(企业历史/消息和新闻) | |||
Executive biographies() | |||
Product and service information(产品和服务信息) | |||
Online purchasing/donation () | |||
Support for existing customers/clients/students对已有顾客/客户/学生的支持 | |||
News and current events(新闻和最近发生的事) | |||
Articles, white papers论文 | |||
Religious, philosophical, or political content 宗教,哲学或者政治性内容 | |||
Online request for information (RFI) forms网上信息请求表格 | |||
Login for restricted information | |||
Instructions for making contact offline or via email(进行离线联系或者E-mail联系的说明) | |||
Directions, locations, hours, etc. for brick-and-mortar location方位,营业时间等传统定位信息 | |||
Ways for community to connect with each other on the site (forums, etc.)(用于社区会员在站内彼此的联系的方式(论坛 ,留言板等)) | |||
Educational materials 培训资料 | |||
Links to other resources 链接到其它资源 | |||
Fun, games, or entertainment趣事,游戏,娱乐 | |||
A strong brand identity | |||
Art or craft portfolio艺术作品或工艺品 | |||
Educational materials培训材料 | |||
Information specifically for geographically local visitors 专用于本地访问者的信息 | |||
Software or documents available for download 软件和文档的免费下载 | |||
Media (pictures, audio, video) available for viewing/downloading 可供浏览或者下载的媒体(图片,声音,视频) | |||
Site map 网站地图 | |||
Archived content | |||
Site search function站内搜索功能 | |||
Live help/live contact function在线帮助/在线联络功能 |
Connecting Goals!连接目标(如何连接网站和业务目标)
SEO推广工作必须支持总体业务目标,而不是仅仅支持网站
Use the following space to indicate any disconnects between your business goals and your site’s current functions:
Fill in the blanks:
Goals
目标 | Target Audience 目标受众 | Conversion 转化的定义 | Conversion Page (if applicable) | Possible Entry Page 可能的入口页面 | |
主要目标 | 主要访问者 | 转化页面 | |||