Title one: Financial Product Innovation: Process, Mechanism and Strategy
Brief explanation: This article theoretically discusses the Motivation of financial product innovation, and also give a briefly introduction of the financial product innovation developing process of international banks, then the author describes the main reasons, characteristics and varieties of financial product innovation in every history stage. In addition, the author gives suggestion on how to further improve innovation ability of financial products of commercial bank in China from many different aspects such as system and mechanism, innovation strategy, human resources and risk management.
Title two: Risk Analysis and Management of Financial Product Innovation of China's Commercial Banks
Brief explanation: This paper defines the mean of financial innovation, describes the coexistence relationship with risk, and analyzes the source and the way of existence of the product innovation risk. It also analyzes the reason of innovation, classifies the risk of different innovation which includes administration risk, legal risk, operation risk, ethic risk, market risk, credit risk etc.. At last the author does further research on the contradictory combination of innovation and its risk.
Title three: The Development of Chinese Financial Derivatives Market Under the Background of Financial Crisis
Brief explanation: The paper points out that the current financial crisis is a systematic crisis, financial derivatives are only a link in the complex chain of transmission, and they should not assume the main responsibility. By comparing the financial derivatives market of China and that of the U.S., the paper concludes that Chinese financial derivatives market is still in a primitive stage, which develops very slowly currently and has great development potential, especially relative to the gradually narrowing gap of size between Chinese and American bond market and economic aggregate. China should deepen market infrastructure construction, and gradually establish a multi-layer financial derivatives market. Moreover, commercial banks should cultivate their core competence in financial derivatives and continuously enhance risk management.
Title four: Core part of Comprehensive Risk Management of Commercial Bank
Brief explanation:At Recent years, the commercial banks in our country develops a comprehensive reform on resource allocation system centered with economic capital. Firstly, this paper defines the meaning of economic capital, and describes the similarities and differences with other capital concept. Then it introduces the basic measurement principle of economic capital. Thirdly, the author analyzes the effect of economic capital as major quantitative measurement of comprehensive risk management for commercial banks, focuses on the economic capital allocation method, and discusses the risk dispersing effect of product portfolio. At last, it introduces the RAROC(Risk Adjusted Return on Capital)index, which is a comprehensive risk management performance evaluation system based on the economic capital which will be widely used by commercial banks of most countries after the implementation of economic capital.
Title five: How Could Modern Commercial Bank Do Qell in Product and Service Innovation
Brief explanation:In recent years, products innovation of the bank is unprecedented active. The launching speed of innovation product such as assets business, liabilities business, and the intermediate business grows faster than ever before. As same as noninterest income proportion continuously improves, business with special feature and advantages develops well, banks have gain certain achievement in doing details and deep service. But there are still some resistance to product innovation in the banks,which influences the bank's "customer-centric" business philosophy, and also hinders the improvement of core competitiveness and long-term development. It is obvious that the traditional thinking such as paying too much attention to bank expansion, deposit and loan index still exist, and the acknowledgement to the importance of product innovation is insufficient. The author believes product innovation is product oriented but not customer oriented, which means most of product is not good enough to lead customer loyalty and core value creation. Product homogenization phenomenon always happens, which means the level of product innovation is still low. The management system and structure which control the head office and branch of the bank hindered the product innovation on some level. Product innovation operation mechanism is not smooth enough, the efficiency of the banks is low, and it is hard to meet the needs of market development with products and services. In addition, weak risk awareness and lag of construction of risk management system and supporting regulations of innovation effects the commercial banks' development in the new business and new product risk management.
Title six: On Risk Management of Financial Derivatives Business and Marketing Strategy
Brief explanation:As the economic globalization and investment internationalization develop rapidly, it will be very risky for a international enterprise or the economy of a country if it couldn't use risk aversion and the price discovery function of financial derivatives. Then how could banks control the risk innovate marketing mode with financial derivatives, as Chinese enterprise became more cautious after the financial tsunami?
Title seven: Preliminary Studies on Financial Innovation and Financial Risk Management Measures
Brief explanation:Financial innovation as the new concept of financial institutions has rich content and huge system. Overall, the financial innovation including the theory, system, mechanism, management, business, financial product innovation etc, which is very important to both the banks and the customers. This paper refers the financial innovation to the main financial services and financial product innovation. This article takes the financial innovation as the breakthrough point and emphasize the financial risks brought by financial innovation, and then puts forward the financial risk prevention measures for further discussion .
Literature review
Recently, as the demand and importance of global finance products market is growing enormously, the speed of finance market development is also growing more and more faster. For launching the innovative derivative product, it is very important for banks in China to consider how to control risk, how to expand the derivatives business, and the innovative products are especially important to work according to the actual situation.
During the development of financial product innovation, new business and products are emerging endlessly; therefore the commercial banks need to build a risk protection system, as well as a whole process and dynamic risk tracking management to minimize the negative effects of financial innovation.
Zhou Mei (2009) notices financial risk are more and more important for banks when she describes financial innovation products, which is consistent with Shi Zhongxin(2011) in his paper about risk prevention of product innovation, and when Wang Tun, Yu Jinyou (2010)talks about risk management. Lin Lanjun(2012)on her preliminary studies on financial innovation and financial risk management measures also talks the same thing about risks. Liang Wei (2005 ) also mentioned the risk of single product when he talks about comprehensive risk management of commercial bank, and put forward to use disperse effect of product portfolio to reduce the economic capital allocation demand, which is also the special part combine asset allocation and risk that could we should pay more attention to. Zhang Xiling (2012) combines with the actual situation and propose that we should prevent and overcome one-sided understanding of high positioning when we innovate new product. It is consistent with bank's the current the direction to high returning financing investment. However we should notice that dome derivative products and innovative products are consistent with customers' investment preference and acceptability which need to improve the overall quality of staff and enhance professional training management. Du Suyin, Zhang Jie (2010)describes the derivatives business risk and marketing strategy which responds to the paper of Zhang Xiling ( 2012) when she talks about high priced products and risk prevention strategy in her paper. Innovation derivatives means high profit and high risk, at this time the bank and the customer pricing is also high, therefore customers must understand the products' various risks when they invest or manage investment risk. Wang Tun, Yu Jinyou (2010)compare China's financial derivatives market to American market when they talk about the derivative market development. Actually American market is more mature than our country, it has varieties of products, full covering period, completed data, and great market liquidity. In China, financial derivatives market is treated as a kind of innovative products, which is consistent with China's economic and financial market developing speed, and should improve gradually. In this process risk prevention is essential and necessary.
In general, seven papers made detail analysis on new products created by commercial bank in China and give proper suggestions on how to prevent the risks when we develop new innovations products and services . Meanwhile, it also researches the approach of risk prevention from mature American market, and concludes many advises from experience which could be used for reference. However, there are still some risks in the development of commercial bank product in China such as, the competence between foreign invested bank and local commercial bank in China; the banks' reputation, the working stuff's comprehensive quality can't match the new products or service to customers etc. All these risks are need to be carefully considered and further study. For instance, commercial bank in China made special targeted strategies on product, price, distribution and promotion to get competitive advantage. Besides the price policy and operation cost, the price of foreign invested bank and other competitors should be more carefully considered in strategy making process. After many years of accumulation and scientific calculation, the foreign invested banks have generally developed a serial of ordinary tariff, which represents the ordinary level of business outside the banks, and a relatively high price levels internally. On the strategy of distribution, commercial banks in China need to learn from the foreign banks whit their diversified and well developed marketing system, as well as the expanded distribution technology structure. The commercial banks in China should not only improved the communication with technology approaches, but also learn how could all department in the same bank cooperate with each other, take account manager as main body and service as support, in order to achieve the product promotion. On the strategy of promotion, commercial banks in China should consider holistic marketing and whole process marketing. The major product of foreign invested bank are different from the product of local commercial bank in China, which could be considered as a kind of innovation for Chinese customer. In addition, the working staff and key account managers of foreign invested bank could make professional detail analysis for many different point of view, which satisfy customers by let them feel they are respected as a very important person so the banks could successfully complete the promotion. All the advantage gained from new product to good service provided by foreign invested bank, and even the foreign invested bank themselves could be considered as the risks of local commercial bank in China as they are in competence. On the other side, the reputation risk is becoming a highly concerned area recently. Reputation risk is even considered as the “most fearful” risk. Once there is a reputation risk, it would not only damage the bank’s reputation for the following years but also influenced the performance of listed bank and the relevant business, which will lead to the value loss of bank brand, or even worse, the survival of the banks themselves. During product development and promotion, reputation risk will easily appear if they incorrectly locates the market or didn’t have enough protection of bank product or failed to protect the banks themselves. From my point of view, we should pay much more attention to the risk management. At the very beginning, the banks should have a proper understanding of what is reputation risk management. Then, the bank should take some action, for example, the training of the risk awareness of staff need to be enhanced, the importance of risk management could be accepted by the managing level of the banks. It is a long term plan and a sustainable job, which will cost lots of time and energy, but it worth is. Furthermore, the regulatory authorities and administration department should have more effective supervision methods to reputation risk control of commercial banks in China although China as a developing country doesn't have a perfect regulation for banks right now. Only in this way, our innovative derivative products could mature step by step and the risks from all aspects could be prevented.
Reference list:
Zhou Mei (2009) Financial Product Innovation: Process, Mechanism and Strategy, Finance & Trade Economics. (2),69-72.
Shi Zhongxin (2011) Risk Analysis and Management of Financial Product Innovation of China's Commercial Banks. Investment Research, (6),32-36.
Wang Tun, Yu Jinyou (2010) The Development of Chinese Financial Derivatives Market Under the Background of Financial Crisis.Finance Forum(2)(Total 170 ),42-48.
Liang Wei (2005) Core part of Comprehensive Risk Management of Commercial Bank.On Economic Problems, (9) ,61-63.
Zhaong Xiling (2012)How could modern commercial bank do well in product and service innovation. FINANCE & ECONOMY, (4),77-78.
Du Suyin, Zhang Jie (2010)On Risk Management of Financial Derivatives Business and Marketing Strategy. Financial Economics, (10),150-151.
Lin Lanjun(2012)Preliminary Studies on Financial Innovation and Financial Risk Management Measures. Financial Economics, (6),40-42.