商业项目调研分析表 (2)

案    名：             

调查日期：             

投资开发：               商业代理：                     规划用途：              

商业招商：

招商电话：               项目位置：                     招商区域：             

招商建面：               招商楼层：                     铺位数量：             

已招数量：               剩余数量：                     租金价位：                 

租金均价：               招商日期：                     租赁年限：               

交付日期：               开业日期：                            

招商业态：                 

优惠：              

商业销售： 

销售电话：               销售位置：                     销售楼层：                      

铺位总数：               已售数量：                     在售数量：            

铺位总面：               已售面积：                     已售单价：                     

已售均价：               公开日期：                     在建进度：             

交铺日期：               销 售 率：                     商铺年限：            

一次付款：               其他折扣：                     

其他促销：                

环境分析

1.区位概念：                

交通条件：                                                                     

临近道路情况：                                                                        

 捷运系统：                                                                      

主要道路                                                                    

周边公交线路：                                                              

2.综合环境：                                位置图：

 居住气氛：                                 北↑                             

 商业环境：                                                                                                           

 公园绿地：                                                                                                   

 就学条件：                                                                                                             

 就医条件：                                                                  

地段综合评述：                                                               

产品力分析

1.项目基本条件分析 

商业规模：大型（超大型：总建面7万以上，大型：4-7万，中型：1-4万，小型：1万以下）

整体定位：                                                                     

商业合作方式：                                                               

销售方式：                                                                   

商业功能定位：                                                                  

业态规划比例：餐饮：    %；零售：    %；娱乐：   %；休闲：  %；卖场：  %；

住宅：    %；其他：     %。

规划其他业态：酒店：     平米；办公：      平米；公寓：       平米；

2.项目支持分析

广场面积：                                                                 

 车位数量：                                                                               

人文遗产或大型公建 ：                                                        

周边主要商业及档次：                                                       

周边人口：                                                                 

消费群体：                                                                 

主力商家及进驻情况：                                                       

预计进驻时间：                                                             

预计开业时间：                                                             

3.建筑主体分析

主力面积：                              建议主力面积：                      

层高：                                  承重：                              

柱距：                                  交付标准：                            

装修标准：                              物业管理：                           

物业收费标准：                          停车收费标准：                      

停车位数量：地上   个；地下：       个；是否机械车位                         

综合评述：                                                                  

4团队及策划分析产品分析   

业务水平：

推销及项目介绍水平：

谈判水平：                                                                  

商家沟通水平： 

招商亮点：                                                                             

销售亮点：                                                                  

SP 活动：               特别之处：                                               

媒体表现：              主打媒体：                                                    

媒体述求：              主述求语：                                   、               

价格分析：                                                                  

价格定位：              行情差价：                                                    

楼层差价：              景观差价：                                                    

去化分析    

商家层面：                                                                       

主力客源：                                                                              

现场气氛：                                                                       

现场客户情况：                                                                          

实际销售率：                                                                 

实际招商率：                                                                  

招商租赁分析：                                                               

合作&经营模式：                                                              

项目日租金水平：                                                             

周边街铺租金水平：                                                           

周边商场租金水平：                                                           

已租售百分比：                                                               

开业时间：                                                                   

招商公司名称：                                                               

已进驻品牌：                                                                 

综合分析 

有利因素：

不利因素：

建议：    

商业项目调研表