WhatsApp和微信的对比分析

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WhatsApp和微信的对比分析

BusinessResourceWorldThetwoappshaveacombineduserbaseofoveronebillion!Belowisanin-depthanalysisThesedays,we’dbehardpressedtofindsomeonewhodoesn’tuseamessagingapportwo;theconvenience—sometimesannoyance—ofgroupchats,theeaseofsendingphotos,evenonlinepay

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导读BusinessResourceWorldThetwoappshaveacombineduserbaseofoveronebillion!Belowisanin-depthanalysisThesedays,we’dbehardpressedtofindsomeonewhodoesn’tuseamessagingapportwo;theconvenience—sometimesannoyance—ofgroupchats,theeaseofsendingphotos,evenonlinepay

Business Resource

World The two apps have a combined user base of over one billion! Below is an in-depth analysis

These days, we’d be hard pressed to find someone who doesn’t use a

messaging app or two; the convenience — sometimes annoyance — of

group chats, the ease of sending photos, even online payments, instant messaging apps have got us hooked.

According to social media agency KRDS, of the world’s top 10 instant

messaging apps, WhatsApp and WeChat have captured the first and second spots respectively.

In 2013, WeChat actually took the top spot with 600 million

registered users, while WhatsApp followed with 590 million. Fast forward to 2015, WhatsApp has surpassed WeChat’s 468 million active users, with 700 million of its own, which brings the total user base of both apps to over one billion.

The infographic below gives a side by side comparison of the two leading apps, detailing marketing strategies and user behaviour.

For example, 60 per cent of WeChat users log into more that 10 times a

[Infographic] WhatsApp and WeChat top most used messaging apps

Mar 20, 2015

By Donna Louisse

The infographic also brings attention to the key difference in the marketing strategies of the two apps; WeChat provides two ad formats, moment ads and banners ads for advertisers, and has worked with brands such as Nike and Starbucks, whereas Whatsapp is marketed as strictly for private use, with no marketing avenues available presently.

Here is the infographic:

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2015/3/23[Infographic] WhatsApp and WeChat top most used messaging apps

http://e27.co/infographicwhatsappwechattopusedmessagingapps20150319/7/7Donna Louisse Donna is fond of making pop culture references and donning fandom tshirts,

styling them with her questionable fashion sense. She is an avid astronomy

enthusiast who can be found ogling night skies in an attempt to identify

constellations and planets. She hopes to one day fulfill her ambitious dreams

of chasing tornadoes, travelling space at warpspeed and whipping on

sunglasses while walking away from an explosion unscathed.

WhatsApp和微信的对比分析

BusinessResourceWorldThetwoappshaveacombineduserbaseofoveronebillion!Belowisanin-depthanalysisThesedays,we’dbehardpressedtofindsomeonewhodoesn’tuseamessagingapportwo;theconvenience—sometimesannoyance—ofgroupchats,theeaseofsendingphotos,evenonlinepay

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点击下载本文 文档为doc格式