Can tourism consumers have a travel first , then confirm to pay if they feel satisfy after all? In this regard,Alipay gives a positive answer. Accordingly, I think, although e-commerce and online consumption have been accepted by more and more people, a large part of the tourism products are virtual services and products, they are not storable, and they are invisible, non-metastatic, etc.Once the tourists purchased travel products online, they have to face all the risks mentioned above. As a result, tourists’s desire for consumption online will be restrained, and also have a negative impact of tourist industry and e-commerce. By this token , travel security products launched by Alipay will promote the transaction online in China.And, We have reason to believe that tourism consumption online will be more and more normative through the efforts of related industries.