商务英语简介

1.在做推介演示时， Joanna 谈到的三个重要方面是什么？

2. 在推介的一开始，你需要做什么？

3. 为什么 Joanna 喜欢在推介的过程中被听众打断？

4. Joanna 就推介讲话的计划组织方面做了什么举例？

5. 如果有人提问而你不知道答案，该怎么办？

Tip 1

So there are three things that I think are really important. I think you’ve got to walk into that presentation being really confident. And so that would mean rehearsing 排练 well, preparing well. You’ve got to be really clear about what you’re saying. You cannot make your audience work too hard; they are there to listen to you, to learn from you. Make it very clear, adapt 随机变化 your language to the audience. And the last thing and the thing that I don’t think people think about enough is to enjoy it. Your audience want to know that you want to be there, that you’re enjoying the presentation and if you enjoy it they’ll feel more confident about you and you will get a much better reaction from them.

Tip 2

OK, well I think preparation’s probably the most important thing to getting a good presentation. And preparation for me is everything from thinking around your subject, making sure you’ve read about it and then to the rehearsal of the presentation which is hugely important. Somebody once told me that you have to, for every minute you talk you have to do an hour of preparation. Well, I think that, to me sounds slightly long but it’s a good idea to think about it. You really need to rehearse very well, particularly if you’re presenting with other people, because although you can control what you say, you can’t control what they’re going to say, so it’s very important that you all make sure you’re saying the right things at the right time.

Tip 3

It’s really important to think about who you’re presenting to. What are they coming here to hear about? What do they want to hear from you? You have to make sure that you prepare for the right audience. We spend a lot of time thinking about that in our company. It’s obviously important to know how many you’re presenting to, that’s pretty obvious, but it does make a big difference if you’re talking to one person [or] ten people whether you might stand up, for example when you’re presenting. So you should always research the people that are coming to listen to you. What are their interests, what do they want to hear about, and what do you want to achieve at the end of the presentation? What do you want to get out of it? 你想达到的目的是什么？

Tip 4

Do all that you can do to make sure that you’re confident when you go into that presentation. And that is everything from looking good, feeling good – make sure you’ve eaten well that morning, make sure you’re wearing your favourite suit if that’s what’s important to you. Go in feeling like you look good. And then also of course make sure that you’ve prepared and rehearsed very well because if you feel confident when you walk in, everybody else will feel confident in your performance.

Tip 5

At the beginning of the presentation – let’s assume it’s a big presentation and you’re standing up – always say who you are, why you’re there, what you’re going to talk about. So introduce yourself. In a smaller situation obviously shake hands, introduce yourself, and tell them “I would like to take questions on this subject at the end, I’ve allowed ten minutes, fifteen minutes”. So give them permission to ask at the end of the presentation all the questions. If you want to work like that and you don’t want questions until right at the end you have to find a way to manage people when they start interrupting you. So just say to them “Good, interesting question, I’ve made a note of it and I will get back to you. I think you’ll find we cover that later on in the presentation; if I don’t cover it I’ll

make sure I talk to you about that at the end.” But make sure that you control it; if you’ve said you don’t want questions, then don’t start taking questions.

Tip 6

I love being interrupted when I do presentations; I find it much more enjoyable. But you often find actually your audience is sometimes more nervous than you are and they won’t interrupt. Then I might actually say to them “Did you want to make a point here?” or “I’m looking as though I haven’t made myself very clear, can I repeat that, or would you like to question me about it?” Because I love questions, questions keep you on track 使你通晓事态动向, questions help you decide whether your presentation’s going well.

Tip 7

Remember that it’s your job to make sure that your audience understand what you’ve said. It’s not theirs to struggle through, trying to work out what you’re trying to say. Important for you to be as clear as possible and that means choosing the right language that you’re talking to them in. Don’t use jargon 专业的（难懂的）行话 if your audience aren’t going to understand your jargon. Structure is very important to a presentation. You stand up, you tell them what you’re going to say, you then say it and finally you remind them what you’ve said. It’s very important to keep signposting树立标志throughout the presentation where you’re going, so you might summarise 总结 a section by saying, “So I’ve now just explained to you this and I’m going to move on 继续进行 to tell you how we might do something completely different.”

Tip 8

Everybody uses PowerPoint and it’s great, PowerPoint’s wonderful. But people can go so wrong with PowerPoint in thinking it’s the only visual aid视觉辅助that you need in a presentation. I think you have to remember people have come to listen to you, not to watch a slideshow 幻灯片放映 because if that’s all they wanted to do you may as well 还不如干脆就 not be there. I’ve gone to so many presentations where the PowerPoint slides – there’s too many words, and people are trying to read, so they’re not listening to you, the diagrams 图形 are so difficult to understand what they’re saying, maps of the world trying to show I

don’t know what (I never understand what the maps and the arrows and there’s lots of lines going across) – personally I hate that sort of visual aid. But PowerPoint can be great and it can be very useful. The things to remember is not to turn round and stare at the screen as if you’re reading it for the first time - that is rude, to turn your back on your audience. So I was taught, for example, if you change a PowerPoint slide, you look over your shoulder, you check that the slide has actually gone up and if it has, that’s as long as you look at it for and then you carry on talking. And it is very good, during a presentation, to change things. So, there might be a time where you just stop, leave out what you’ve got, but talk, move around the room, show something, hand something out. Do something slightly different that just gives the impression that they’re not staring at the screen all the time and it keeps them lively, keeps them awake and that’s quite important I guess!

Tip 9

At the end of a presentation again, signal 发出信号 that you’ve got to the end, tell them that you’ve finished, tell them that was the end of the formal presentation but “We’re very happy to take questions”. You can actually prepare for those questions. Think about it, one is always going to be, if it’s a business presentation, “How much will this cost?” So budget is always going to be a question. But they will ask you about different areas of your presentation – “Can I just go back? When you were talking about this…”, “Can you give me an example of how you’ve done that before or how that’s worked?” So think about the different questions, agree amongst the team, if there’s more than one of you presenting, who’s going to take questions on this topic, who’s going to take questions on that topic. If it’s a large audience make sure you’ve got a few people in there who will put up their hands and ask you a question.

Tip 10

I’ve often been in presentations where I get questions at the end and I don’t understand what the question is. And that’s quite difficult because you’re suddenly thinking “Oh dear, hang on a second 等等、慢着, he didn’t understand what I said and now I don’t understand what his question is about.” But just be

brave, be bold 大胆; say to him, “Sorry, just to make sure I understand, did you mean this, this, this and this?” So ask them, “Did I get that right?” If you get asked a question that you really don’t know – could be a fact, could be a figure – just don’t worry about saying, “Do you know what? It’s a great question. I don’t have the answer to that at the moment – I had it in my notes or I knew it earlier – can I send you an email? Can I get back to you 给你回复? Can I ring you this afternoon?” Better to say that than to bluff 假装 it and give them an answer that sounds completely made up. And actually getting back to a client at the end of a presentation, getting back to your audience at the end of a presentation, is a great thing; following up 跟进 is one of the important things to do.

阅读理解练习 - 答案

1.在做推介演示时， Joanna 谈到的三个重要方面是什么？

答案：以充满自信的态度开始，把你讲的每一点都清楚明白的阐述，让听众能够容易的理解，并且能够享受自己所作介绍的整个过程。

2. 在推介的一开始，你需要做什么？

答案：如果面对的是小数量的人群，可以和对方一一握手。介绍自己，以及做此推介演示的原因，以及将要介绍的内容。如果你不想在讲话的过程中回答问题，请通知大家自己将在讲话之后接受提问。

3. 为什么 Joanna 喜欢在推介的过程中被听众打断？

答案：因为她认为这可以帮助她掌握进程，而且能使她了解到此推介的进行程度。

4. Joanna 就推介讲话的计划组织方面做了什么举例？

答案：她说你要站起来告诉大家你要讲什么，然后进行讲述，最后再提醒大家你刚才都讲了什么。

5. 如果有人提问而你不知道答案，该怎么办？

答案：不要乱给答案，你可以说你会稍后给他一个答复。