买赠活动方案

                                                                            金秋西单有礼

                                                                西关店开业四天销售近290万，为继续促进销售建议做整体的促销活动

                                                                一、促销主题：金秋西单有礼     满200元送60元（40元礼券+20元现金）

                                                                二、活动时间：30-31日

                                                                三、参加楼层：

                                                                四、 预计销售：两天200万

                                                                五、活动细则：1.凡当日在本商场1--6层（超市、家电、化妆品不参加此活动）购物累计满200元送60（40元礼券+20元现金）、满400元送120元（80元礼券+40元现金），以此类推,多买多送，余额不累计,特价特例品除外。提货票可参加本活动。

                                                                2.礼券可在1-6层使用，使用日期8月30日至9月2日

                                                                3、 礼券不找零、不兑换现金、过期作废、礼券购物只能换货不能退货。

                                                                4、 货时退还礼券，如已使用，则扣除等值现金。

                                                                5、 礼券用于消费时不再参加赠送。

                                                                6、 不参加此活动的特例品、特例品不送券也不用券。

                                                                六、活动注意事项：

                                                                （一） 收银部

                                                                1、顾客用礼券购物时，收银员需在其电脑水单及购物小票上注明"券××元"字样，为区别提货票，活动期间用提货票购的注"提××元"字样

                                                                2、租赁柜台由收银员入每楼层统一的入机号以打印电脑水单，其余操作程序同联营专柜相同。

                                                                3、顾客退货时，收银员须将其所赠礼券收回，如顾客已消费，须收回等值现金后再退货退款。

                                                                4、退货票必须由楼层主任以上签字确认方可退货，还必须由本专柜找出相应的购物凭证，确认是否使用礼券，礼券购物部分只能换货，特殊情况由业务部主管签字方可退货。

                                                                5、活动结束后收银部须将退券及现金汇总经业务部审核后交财务部。

                                                                （二） 业务部

                                                                1、 各楼层对不参加活动的专柜要在购物小票及上加盖"特例"章不得有漏盖，否则产生费用由供应商承担并且楼层主管承担联带责任

                                                                2、 各楼层核算员每日按照小票上所注赠券金额统计汇总，活动结束两日之内报业务部及财务部。

                                                                3、 各楼层在8月29日员工晚会通报所有员工本次活动的具体细节及注意事项

                                                                七、赠券处工作安排

                                                                1、 人员安排

                                                                每楼层设固定赠券点一个，每班1人赠现金1人赠券，人员由楼层自

                                                                行安排，赠券点布置由美工部负责统一制作

                                                                2、 礼券及现金领取

                                                                所赠现金每天早晨八点半到财务部领取；礼券每楼层一次性从财务部

                                                                领取并加盖礼券章及编号，活动结束后把所剩礼券及现金上交财务

                                                                部。

                                                                3、 赠券赠现金人员须有交记录，不得擅自离岗，每日把赠送登记表

                                                                上报本楼层核算员及业务部。

                                                                                                                                    4、 券发放人员严格按照礼券发放流程及管理办法执行做好登记工作，

                                                                八、费用承担

                                                                1、 满200元送60元活动费用由公司承担

                                                                2、 活动期间公司按销售额的65%结帐；租赁柜台

                                                                3、 不参加活动的特价品特例品各来务部须与八月二十九日报业务部及

                                                                财务部确定活动情况及结帐方式

                                                                九、宣传方案

                                                                1、 报广：晨报、晚报各一整版

                                                                2、 店内宣传

                                                                部领取。

                                                                                                                                企划部

                                                                                                                                2003-8-27

篇二：进店有礼超级买赠活动策划

                                                                            雪罗兰人人有礼大派送

                                                                （此方案仅供参考，双方确定无议后方可实施）

                                                                                                                                一、

                                                                二、 三、 四、

                                                                活动目的：通过进店有礼活动形式，提升品牌在当地影响力，并

                                                                完成所定目标销售。同时引进新顾客，培养老客户的消费习惯。

                                                                活动形式：店内外场结合雪罗兰专场宣传促销活动 活动时间：依店家实际情况而定

                                                                活动主题横幅内容：雪罗兰夏日防晒攻略，惊喜

                                                                100%买即送，

                                                                进店免费领取惊喜礼物 (横幅内容待定，喷绘的形式，店家制作)

                                                                五、活动所需物料

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    五、 活动人员安排

                                                                活动前7天，落实活动安全库存及执行活动派发传单路线； 活动前5天，落实所需要的物资物料到位情况； 活动前4天，短信通知新顾客；

                                                                活动前3天，全面开展派传单工作；

                                                                活动前1天，逐一检查活动前的各项准备工作以及人员的分工。

                                                                人员分工如下：（按实际人员分配，至少提供3名导购）

                                                                1.

                                                                2. 3. 4. 5. 6. 7. 8.

                                                                活动总负责人：厂家美导或代理商美导

                                                                活动主卖手： 厂家美导、代理商美导、店员a、b 活动喊麦人员：代理商美导

                                                                活动抓硬币及兑换现金负责人员：店员c、d 大客户配合人员： 厂家美导、店长

                                                                每天库存盘点： 外场：厂家美导，内场：代理商美导 机动人员：店长

                                                                场内外布置、物料准备及清点总负责人：厂家美导、代理商美导

                                                                六、 任务设定

                                                                a. 本次活动目标万 b. 每日任务元

                                                                c. 任务分摊每人每天销售任务额元

                                                                七、 活动方案内容： 八、 此次活动销售评估： 九、 活动执行细则内容：

                                                                2.活动前3天，全体人员落实派传单工作，主要目标对象：人流集中的商场，步行街，中大型住宅小区，行政单位，职业高校等，做好档案资料登记。

                                                                3.试用产品的产品上贴好价格贴。

                                                                6.全体活动执行人员在活动确认后服从总督导执行人的安排。

                                                                十、 活动前动员会：

                                                                1）确认所有活动前准备工作完成情况 2）教会问候并讲述活动备战口号

                                                                                                                                    3）讲述活动目标和完成目标方法

                                                                4）讲述并熟记所有活动并确认清楚 5）讲述活动可能遇到的问题统一话术

                                                                6）讲述活动注意事项及细节和活动期间的纪律 7）讲述活动明确分工

                                                                8）调整心态，传递信心，团结团队凝聚力！

                                                                十一、 活动正式启动工作流程

                                                                                                                                                                                                注：1）新老顾客发送短信内容参考

                                                                亲爱的，知道谁是下一个维纳斯吗？变身下一个维纳斯，夏日做夏日透白美人！雪罗兰天然花卉，养出你的润透白!2012年x月x日至x日，雪罗兰夏日防晒攻略，惊喜100%买即送，进店免费领取惊喜礼物，心动马上行动，赶紧关注雪罗兰。

                                                                2） 卖场的话术

                                                                （供参考）

                                                                各位在场的美女们，欢迎来到雪罗兰夏季白美人促销活动现场，夏天马上就要到来了，大家做好了防晒防护的准备了吗？你想远离紫外线、电脑辐射等有害物质吗？你想拥有的3d立体防护网吗？你想一整个夏季都白白的水水的嫩嫩的吗？今天的主打明星！高山冰泉配以白莲花、白牡丹、白百合等精华结合而成的"雪罗兰冰花-全频阳光隔离乳+冰花-全频隔离cc霜"，保护你水灵灵的肌肤。全场有买有送，更有限时优惠，大家千万不要错过哦！        如何设计话术：1.结合特色系列产品

                                                                2.结合优惠

篇三：2011夏季买赠活动方案

                                                                            2011夏季买赠活动方案

                                                                一、 活动目的

                                                                利用买赠活动形式，提升门店销售，降低门店库存。

                                                                                                                                二、 活动时间

                                                                第一阶段：2011年7月29日至8月7日  七夕让你、我、她更美丽

                                                                第二阶段：2011年8月8日至8月28日  换季销售，送好礼

                                                                三、 活动对象

                                                                3zu足装秀全部门店

                                                                                                                                四、 活动商品及形式

                                                                门店全部商品、库存商品买赠促销活动

                                                                                                                                五、 买赠原则

                                                                第一阶段：

                                                                类型     赠品      赠送原则     赠品价值

                                                                1类     情侣袜    买三双（促销品除外）赠送小于等于消费总金额1双情侣袜

                                                                列：买3双23142（42元）赠送情侣袜11702（35元）

                                                                2类     丝袜      卖4双（促销品除外）赠送小于等于消费总金额2双丝袜

                                                                                                                                                                                                    第二阶段：

                                                                类型     赠品      赠送原则     赠品价值

                                                                1类     五指袜    卖三双单价15元以上的袜子（促销品除外）赠送价值25元的五趾袜

                                                                                                                                2类     同款袜子买五赠二（捆绑销售）

                                                                                                                                六、 过程管控

                                                                第一阶段：

                                                                活动前，各区长制订明确的出差计划，活动期间，按计划到各门店巡店及驻点促销，了解需求和反馈，及时公司反馈

                                                                                                                                第二阶段：

                                                                8月7日前将第二阶段所需物料及商品配送到店。

                                                                将第一阶段活动pop扯下，换第二阶段活动pop。按第一阶段要求，做好加盟商、店长、店员的沟通。

篇四：'3.8'渠道买赠促销活动方案

                                                                                                                                                                                                                                                                            1 活动背景

                                                                1.1 '3.8'节临近，行业主要竞品将开展针对渠道、及消费者的促销活动以抢占市场份额； 1.2 春季产品正处于分销阶段，销售旺季即将到来；

                                                                1.3 由于前期订货会原因，经销商库存压货较多，导致公司'第一季度'销售发货情况不胜理想；

                                                                2 活动目的

                                                                2.1 提前应对并有效打击行业竞品活动对市场带来的冲击；

                                                                2.2 推动渠道运作的有效下沉，梳理并建立'二批'即下游'终端零批客户'网络档案； 2.3 有效分流经销商客户的产品库存；

                                                                                                                                                                                                                                                                                                                                                                                                5 活动内容

                                                                                                                                                                                                5.1经销商买赠活动

                                                                                                                                    5.1.2买赠活动补充说明

                                                                5.1.2.1 截止到2月19止，凡还有2011年应收账款未结清的客户需先结清2011年应收款，没有结清2011年应收款不予参加本次买赠活动；

                                                                5.1.2.2 活动期间订货产品一律实行现款操作，即款到发货；

                                                                5.1.2.3经销商客户在活动期间所订购产品一律不予退、换货，'金路达'公司将对促销产品进行编号登记备

                                                                案，以确保不纳入退、换货范围；

                                                                5.2经销商分销协同奖励

                                                                                                                                                                                                5.2.2协同奖励补充说明

                                                                5.2.2.1 经销商客户针对'二批/零批客户'的促销活动力度不得小于'10送1'，如公司在进行'二批/零批

                                                                客户'电话回访中发现实际促销活动力度未达到'10送1'的，公司将取消对该'二批/零批客户' 进货数量基数的核算。

                                                                5.2.2.2 经销商客户必须完整、详细填写《二批/零批客户进货汇总表》，其中客户姓名、客户地址（详细到

                                                                乡镇或街道）、客户联系人、客户联系电话等基本信息必须完整填写，如有其中一项空白或遗漏，公 司将取消该'二批客户'进货数量基数的核算。

                                                                5.2.2.3 经销商客户务必在04月03日以前以电子版、传真或快递（以当地邮戳为准）的形式向「金路达」

                                                                公司提报《二批/零批客户进货汇总表》、以及'二批/零批客户'进货单复印件/扫描件，如超过本 时间未提报的公司将视为放弃该项奖励处理。以上资料提交接收部门为「金路达」公司客服部，具 体联系方式入下： 联 系 人： 电    话： 传    真： 快递地址：

                                                                                                                                    邮    编： 邮    箱： q q:

                                                                6 活动目标

                                                                                                                                                                                                                                                                6.2 分销目标（指经销商客户分销协同即出货目标，最终以客服部根据'经销商客户'提供的《二批/零批客

                                                                                                                                                                                                                                                                                                                                                                                                7 活动费比预算

                                                                                                                                8 活动执行计划

                                                                8.1 活动关键流程与执行标准

                                                                                                                                                                                                    8.2 活动项目推进时间计划表

                                                                --活动筹备/执行任务计划详见附件2：《'3.8'节渠道买赠活动项目计划推进表》   9 考核  10附件

                                                                10.1附件1：《二批/零批客户进货汇总表》

                                                                10.2附件2：《金路达袜业'3.8'节渠道买赠活动任务推进表》

                                                                                        篇五：业务买赠活动方案标准格式

                                                                            关于万宝促销活动特价信息征集表

                                                                通    知

                                                                请业务经理将特价及促销信息填写下表。所提供特价商品必须有一定的让利幅度，并于20   年     月   日上午    前交至企划部。（或将填好的电子版本通过公司"布谷鸟"传到"企划部"）

                                                                活动主题：

                                                                总体活动时间：20  年  月  日~   月  日

                                                                商品线：               业务经理：              手机号：

                                                                                                                                                                                                                                                                                                                                                                                                    3、商品线满就送

                                                                活动时间：  月  日~   月  日（如时间较长，填写下，财务备案） 合计费用：               说明：

                                                                1、 业务在确定"折扣价"时，遵守国家相关价格法规定。（该价格应为活动开始前7日内

                                                                最低销售价，如7日内无销售，依次向前推7日计算）。

                                                                2、 具体流程：业务用电脑填写该表格，传到企划部--批准执行后，企划部将该方案发内

                                                                部网（如有具体细节，业务可直接联系部组）--各店按此执行。 3、 赠品为商品的，业务之间联系调货。

                                                                4、 商品为赠品的，无特殊说明为1：1承担。赠品不是商品的（是总务提供的）按所列数

                                                                承担。